Customers are the foundation of business growth and a company's most critical asset. Loyal customers spend more, more often, and act as compelling advocates for your business and brand. And retaining existing customers is typically more cost-effective than recruiting new customers to replace them.
All of which means that nurturing customer relationships and realising their potential for business growth is critical.
TRI*M Customer Experience is our world-leading solution. It pinpoints the changes that will have most direct impact on customer retention and growth, and provides a powerful indicator of long-term business success in the form of the TRI*M Index. We link our key metrics to external business measures to ensure that they drive growth and provide return on investment, and our extensive database of over 16,300 studies provides a wealth of information to give context to our results.