Successful companies have products that deliver what they promise. They meet or exceed customer expectations by ensuring that experience aligns with the key benefits that they communicate.
TRI*M Product Experience delivers a precise understanding of customers’ usage experience and how it delivers against expectations for your products and services.
By measuring experience around key elements of the marketing mix (e.g. product features, promotion, price, place, packaging), we reveal which has the most impact on overall satisfaction, and where consumers see particular strengths and weaknesses. The understanding we deliver provides clear insights and precise plans to optimise products and focus marketing more effectively to drive growth through repeat purchase and loyalty.