Driving growth from shopper insights

TNS Retail & Shopper

Shopper behaviour is the aggregate of a multitude of shopping trips, each one unique. Understanding how the individual shopping trip breaks down - the shopper, the shopping mission, the category purchase process and the category usage occasion - is the key to connecting with shoppers and motivating them to buy.

As the world’s leading shopper research agency, understanding where, when and how shoppers can be influenced is the essence of our business. With leading experts across markets worldwide and the most comprehensive shopper research suite of solutions, we are dedicated to helping our clients unlock brand and category growth opportunities through understanding and successfully influencing shopper behaviour.

Using a broad range of state-of-the-art research techniques and combining in-store observation with qualitative and quantitative methods, we provide answers to the many shopper issues our clients face.

Explore our Retail & Shopper solutions below

  • Path to Purchase Toolkit

    Shopper Dimensions provides foundational understanding to support all shopper marketing strategies; helping to create precise plans for growth by meeting shopper needs for each channel and mission.


    Shopper Decisions helps to grow both category and brand sales, revealing how to convert more category visitors to buyers and informing clients how to increase their share of shopper selections.


    Shopper Directions is a suite of solutions to test shopper marketing initiatives on real, mock and 3D virtual reality shelves, both on- and offline. Changes to packaging, shelf layout and point-of-sale materials are tested against a control to find out which will drive improved sales and perception.

    For more information please contact Carine Dewulf.