PMT, the TV audience measurement steering committee in Slovakia (with members from RTVS, TV Markiza, TV JOJ, TA3 and the Association of Media Agencies) has renewed its contract with Kantar Media for the provision of TV audience measurement. TNS, part of the Kantar Media network, will manage the current service until 2021 and continues Kantar Media’s presence in measuring television audiences in this country since 2004.
Vladimír Fatika, the Executive Manager of PMT, added: “Based on our long-standing partnership with TNS/Kantar Media for the provision of television audience measurement, which we believe is one of the best in Europe, we decided to renew the current contract for the period of more than five years. We are glad to continue working together.”
The TV viewing habits of the Slovakian population will continue to be measured using a representative panel of 3,500 individuals from 1,200 homes. It will cover 120 TV stations in Slovakia. Measurement will be continue to be deployed using Kantar Media’s PeopleMeter and enhanced audio matching technology. The service was further enhanced in 2013 with the introduction of Kantar Media’s online PeopleMeter which is installed on PC’s of 10% of the representative panel to measure online TV viewing.
Keld Nielsen, Global Commercial Director, Kantar Media Audiences commented “It’s a fascinating time to be working within the TV and measurement industries. We are proud that the television industry in Slovakia continues to benefit from the fruits of our long-standing partnership – rigorous and comprehensive analysis of the TV viewing habits of Slovakian people. The renewal of this prestigious contract is an important endorsement of our approach to delivering high quality audience data.”
Ivan Šimek, Managing Director of TNS Slovakia, said: “We are delighted that PTM have renewed their long-standing partnership with Kantar Media. We are proud of our technology, research skills and global experience and are committed to continue working with the Slovakian TV industry to further understand the nations viewing habits.”
More than 100,000 Kantar Media PeopleMeters have been deployed to measure TV audiences around the globe.