Matrix takes the guesswork out of the most crucial and difficult stage of the innovation process: the front end. Through Matrix our clients get a complete view of their target market, identifying and sizing incremental growth opportunities and providing a clear roadmap for action.
Unlike generalised, ad-hoc approaches to market understanding, Matrix systematically searches the places where opportunities hide to uncover sources of future growth. For each high priority opportunity, we deliver a granular understanding of the key success factors, and a precise guide for next steps in the development process. Matrix is an equally powerful tool for both product renovation and innovation.
Employing Matrix at the beginning of the innovation process has helped our clients improve success rates up to six and a half times industry norms.