Change is the only constant for brands. Digital has created new challenges and almost limitless possibilities.
The pressure to respond to this dynamic is growing. Quality is often sacrificed for speed, but over-caution often leads to missed opportunities.
Traditional approaches to innovation no longer cut it. Understanding the context in which people buy and use products and services is crucial to their design, brand positioning and ultimate success.
Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.
Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.
Insightment is a structured process of crafting insights from observing consumer realities. It explores unmet needs and tensions to unlock the innovation opportunity for your brand.
ThinkTank is a refreshing, bespoke approach to online communities which allows you to get a quick point of view from a group of savvy, connected and future-orientated people on the big issues at the heart of your brand.
Activation Workshops are interactive, full-day sessions designed to bring research insights to life and deliver tangible action plans that meet your strategic objectives.
SuperGroup is a two-day co-creation workshop that brings your team together with creative consumers and category experts. It generates powerful ideas and concepts rooted in unmet needs.
ThinkTank is a refreshing, bespoke approach to online communities which allows you to get a quick point of view from a group of savvy, connected and future-orientated people on the big issues at the heart of your brand.
Concept eValulate uses growth potential (incrementality) as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas.
Concept screening decisions are some of the most critical in the innovation process – and often time-sensitive. eValuate express identifies winning concepts in as little as 24 hours.
ValueManager uses our proprietary choice modelling software to reveal the product features that matter most, and helps you align your pricing strategy with consumers’ value perceptions.
SuperClinic is our qualitative concept refinement tool that uses insights from creative and mainstream consumers to turn promising concepts into sharpened propositions.
ThinkTank is a refreshing, bespoke approach to online communities which allows you to get a quick point of view from a group of savvy, connected and future-orientated people on the big issues at the heart of your brand.
Product eValuate tests how well products fit with consumer expectations, and identifies the improvements you need to drive repeat sales.
Double the accuracy of in-market sales forecasts with our individual-based approach. Launch eValuate will ensure that your launch makes a positive contribution to top-line growth.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending. It uses a precise understanding of today’s market to predict tomorrow.
A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.
We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.
We identified a major gap in the largest need-state for beer, where brand value, product value and satisfying drinkability intersect. Meeting this unmet need would appeal to underdeveloped customers, drive incremental growth and enhance brand equity.
The client developed an entire business plan around the need-state, and the resulting product launch exceeded sales goals by more than 50 per cent.
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