Leading with Customer Strategies

Customers are the most important asset for any business. Recognising the link between customer relationships and business outcome allows companies to optimise and execute their customer strategies. In today’s dynamic markets every decision, throughout the entire organisation, needs to be informed by customer data – timely and data source agnostic.

Customer Complete is our new approach to innovative customer management. We help your company to navigate the increasingly complex world of customer data and deliver optimal return on your customer activities.

With the most comprehensive set of tools and talent in the industry, TNS integrates insight from traditional to digital touchpoints, social media, employee behaviours and everyday customer interactions.


Our Customer Complete solution portfolio:

Decoding customer relationships

TRI*M helps you unlock the unique code that lies at the heart of every customer relationship. By knowing your Customer Code you can create stronger customer loyalty and drive profitable growth.

Unlocking social customer insight

With socialTRI*M we help you make sense of the wide-ranging conversations your customers are having on social media, and marry this with survey data to help you make the decisions that will build profitable customer relationships.

Transform your business through customer insight

Customer Inside leverages Medallia’s market-leading CEM platform to help you create a truly customer-centric business culture. Our approach plugs real-time customer feedback into decision-making at every level of your business.

Activating the customer opportunity

Customer Forward’s data integration and activation services leverage connected customer insight from across your business to reveal new opportunities for growth.

Translating insights into actions

Activation Workshops are interactive, full-day sessions designed to bring research insights to life and deliver tangible action plans that meet your strategic objectives.

Building a high performance organisation

TRI*M High Performance Organisation (HiPO) is a comprehensive employee research framework and monitoring system that identifies an organisation’s strengths, opportunities and priority improvement areas to drive business success.

How we’ve helped our clients

Drive customer spend through improved service

Customer Strategies, TRI*M, Automotive

The issue

An automotive manufacturer in Germany sought to improve and standardise the quality of after-sales services, to increase cross-selling opportunities and encourage customers to upgrade.

Our approach

With insights from TRI*M we developed action-planning workshops for dealerships that focused on their specific drivers of customer loyalty. We prioritised the actions required, according to their business impact.

The insights

Our workshop approach enabled strong buy-in from client-facing employees. The specific action plans helped to improve operational efficiency and quality for each dealership.

The impact

Dealerships participating in the TRI*M workshops significantly improved their customer retention and were much more likely to meet the manufacturer’s defined quality standards.

Fight churn through customer centricity

Customer Strategies, TRI*M, Technology

The issue

A leader in telecommunications network equipment and services in Germany was losing revenue and customers from an important B2B segment. The business had limited budget to address the issue, putting its growth strategy at risk.

Our approach

A TRI*M survey assessed key drivers for relationship strength. Mirror analysis compared customers’ service experience with employees’ perception of their performance.

The insights

Customer retention levels were low - much lower than the competition and among the bottom third of the TRI*M database. Results showed an urgent need to clarify the responsibilities of sales and project management. Employees overestimated their performance and underestimated the need to deliver better customer service.

The impact

Delivery improvements at key customer touchpoints generated an estimated value to the business of over €35 million through significant churn reduction, increased average spend and customer advocacy.