Advances in digital technologies have reshaped the way we all choose to watch TV. With the ever-increasing choice of channels and the popularity of time-shifted and on-demand viewing, measuring viewer behaviour can be a challenging job. Kantar Audiences has developed a return path data services with an innovative approach to measuring subscribers’ viewing activities.
Get the full picture of subscriber consumption with Return Path Data Developing changes in media consumption bring new challenges for TV operators to understand how subscribers are using their range of services. Kantar Audience’s Return Path Data services offer a full picture of subscriber consumption, across all platforms, using a validated approach to measuring TV audiences.
Watch the video below to understand how Return Path Data can help you.
Source: Kantar Media