Co-create new campaign or product ideas embedded in real-life moments

Most consumers engage with brands in a reactive, here-and-now mode. To create authentic and relevant content that will resonate with your target audience, you need to connect with passionate, savvy and future-orientated consumers.

ThinkTank is a simple, yet powerful approach to online communities that allows you to get a quick and intelligent point of view from the ground on the burning issues facing your brand.

Questions that ThinkTank can answer:

  • What does my category really mean to leading-edge consumers?
  • What are the moments of tension that are ripe for content generation?
  • How can I build on real-life moments to create content that will deeply resonate with my target audience?
  • How can I refine my content based on real-time consumer feedback?

Key benefits of using ThinkTank:

  • A stringent recruitment process which allows you to interact with savvy people: prosumers, future shapers, leading-edge consumers…
  • A perfect combination of raw output and insightful analysis, presented in a concise and visually-engaging way, and delivered with a fast turnaroundv
  • Allows you to connect anytime, anywhere, how you want (via mobile, tablet and PC) across the globe at a click of a button
  • Draws on our deep understanding of cultural specificities and nuances around the world

ThinkTank is one of our Qualitative research tools