Generating breakthrough ideas grounded in strategy
Building great concepts requires a thorough understanding of people’s unmet needs, and a process to boost your team’s energy and creativity.
SuperGroup is a co-creation workshop which brings your team together with creative consumers and inspiring experts to generate powerful ideas and exciting concepts.
Our high- energy session will help you look at innovation challenges in a new way and develop 5-10 breakthrough concepts.
Questions that SuperGroup can answer:
- Having identified an opportunity for innovation to address consumer needs, how do I develop new ideas to fill our product pipeline?
- How can I turn early ideas into concepts that I can explore further with consumers?
- What are the desired product features/ attributes and emotional motivators for new innovations?
- What are the guardrails to consider when generating new ideas?