Identifying and prioritising winning concepts

Concept eValulate uses incremental growth potential as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas. Concept screening decisions are some of the most critical in the innovation process – and often time-sensitive. eValuate express identifies winning concepts in as little as 24 hours. Questions that Concept eValuate can answer: Which concepts offer the greatest top-line growth potential? Which ideas should I progress, and which should I prioritise? Is the potential big enough to justify future investment in product development? Which ideas have the potential to be breakthrough innovations? How can I optimise my most promising concepts?

Key benefits of using Concept eValuate:

  • Database benchmarks give clear advice on whether concepts are good enough
  • Flexibility to provide guidance for branded or unbranded and priced or unpriced ideas
  • Individual modelling has been proven to double the accuracy of the incremental trial estimate
  • Early Adopter analysis ensures you don’t kill bold breakthrough ideas
  • Clear direction for optimising development to increase speed to market
  • Option for a ballpark volume estimate to check viability versus business plan

Concept eValuate is one of our Innovation & Product Development research tools