Identifying and prioritising winning concepts
Concept eValulate uses incremental growth potential as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas. Concept screening decisions are some of the most critical in the innovation process – and often time-sensitive. eValuate express identifies winning concepts in as little as 24 hours. Questions that Concept eValuate can answer: Which concepts offer the greatest top-line growth potential? Which ideas should I progress, and which should I prioritise? Is the potential big enough to justify future investment in product development? Which ideas have the potential to be breakthrough innovations? How can I optimise my most promising concepts?