The essence of Kantar TNS vision is marrying online data with other data sources in order to analyze and understand the consumer voice and thus, to deliver tailor made insights and advice. At Kantar TNS we believe that data are the key to unlocking consumer insights and online marketing content is one of the richest data sources nowadays.

Listening to what people are saying, where, how, when and why – and see the evolution of the online topics of conversations over time, it’s what we do and we call it Social Listening-4-Insights.