Unlocking social customer insight
Every day, millions of customers share their experiences of products and services via social media. This rich and ever growing source of insight represents a huge opportunity to truly understand customers’ wants, needs, experiences and beliefs.
But many companies struggle to make sense of this constant stream of information.
SocialTRI*M cuts through to the conversations to unlock the insights you need to optimise your customer services. We zoom in on customer experience related topics and apply proven concepts to make sense of the unstructured mass of data. At Kantar TNS, we combine the authentic voice of the customer from social media with the robust, strategic direction of survey data to a powerful match to inform successful customer strategies.