At TNS, we understand that innovation is vital to car manufacturers’ future growth and success: consumers increasingly focus on design to differentiate between brands while vehicle choices are shaped by a growing need for technological innovation.
Our 40 years’ experience in conducting Car Clinics enables us to offer specific guidance throughout the vehicle development process, from design choices, prototype refinement and package optimisation, to target audience definition and launch price positioning.
Providing you with an in-depth understanding of consumer needs and behaviours worldwide, we help you maximise the reach and revenue of your new vehicle launches.
We also recognise the importance for you to test more design ideas, earlier in the process, and at a lower cost. Our revolutionary Virtual Car Clinic approach will deliver consumer feedback faster and more securely than ever before, enabling you to adapt designs “on the fly” in response to early insights.