The desire disconnect

In Focus - You can't always get what you want

Why consumers don’t act on their desires and what this means for brands.


Jannie Hofmeyr speaks about The Commitment Economy.

Opinion Leader - The trouble with tracking

Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.

Major growth opportunities for mobile and online payment companies

The Commitment Economy

Each year brands leave billions of dollars on the table, failing to achieve their full sales potential.