Leveraging the power of social data for consumer insights

This Facebook ranking below represents the essence of the Kantar TNS vision: marrying social data with other data sources in order to analyze and understand the consumer voice and thus, to deliver tailor made insights and advice.

Kantar TNS and Social Karma set-up a strategic business partnership tracking and measuring the activities of companies and customers on today’s primary social networks. Social Karma monitors over 325.000 social profiles worldwide and more than 1 billion social actions every day: every Like (and its derivatives), Share and Comment that individuals and major brands exchange.