Research Excellence contains our latest thinking on honing existing research tools and developing new methodologies to deliver the precise insights that lead to opportunities for growth.

Mind and the machine

Opinion Leader
The big data explosion and its implications for the research industry. Download here

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes.

    Face-to-face 2.0

    We report from the frontline on how tablet devices and the digital data collection they enable are changing the potential of fieldwork at TNS.

      What could politics learn from brands?

      Businesses and political players alike, can only increase their slice of the available market, through proper contextual understanding.


        Opinion Leader - Mind and the machine

        The big data explosion and its implications for the research industry.

        Opinion Leader - A manifesto for qualitative research

        Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

        Opinion Leader - The trouble with tracking

        Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.


        Video

        Truth in survey research.

        White paper - Let’s talk about you

        The key to getting accurate, actionable ideas from market research is to help respondents tell the truth about themselves.