Tackling inconsistent brand experiences

As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience Read the full article

January 2017

Winning the second wave: the key to online video success

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read More

July 2016 | Digital

How FMCG brands will win in grocery’s eCommerce boom

Grocery shopping is the next big eCommerce growth story – but do brands have the right strategy to compete online? Read more

June 2016

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

May 2016

Latest news & insights

E-commerce grocery market has grown 30%   Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017, according to a new report by Kantar Worldpanel. Stéphane Roger, Global Shopper and Retail Director at...

March 2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting...

March 2018

Published: 19/01/2018 Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Demonstrating real-world relevance is a basic step many manufacturers...

February 2018

Published: 16/01/2018 Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what...

February 2018

Connected cars. Disconnected owners. Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage. But is this money well spent? How engaged are connected car owners? Our latest Connected Car...

January 2018

Published: 04/12/2017 We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension:...

December 2017

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

November 2017 | Connected Life

Print and broadcast media have held up to attacks from politicians. Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has...

November 2017 | Connected Life

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across...

October 2017 | Connected Life

What are the five vital areas where brands need to be strong to survive or thrive in the decade ahead? It’s a historic tipping point for the automotive industry. A time of innovative revolution and mobility enlightenment. Experts reckon...

October 2017 | Automotive
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