Tackling inconsistent brand experiences

As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience Read the full article

January 2017

Winning the second wave: the key to online video success

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read More

July 2016 | Digital

How FMCG brands will win in grocery’s eCommerce boom

Grocery shopping is the next big eCommerce growth story – but do brands have the right strategy to compete online? Read more

June 2016

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

May 2016
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Latest news & insights

The snack food industry is well-versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to...

June 2017

Sipping sun-glistening cocktails between lazy palms in Mallorca. Barging slowly past picturesque villages on a spring day in Holland. Holiday moments are timeless. And the travel sector has always sold them neatly bundled, capturing the...

May 2017

We live in an ‘on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. That moment you need a taxi? An Uber is 2 minutes away. Hungry right now? Deliveroo will bring your...

May 2017

“Tools down… it’s time for a beer.” (Or two)  Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels...

April 2017

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences. Femininity: its definition, role and perceived value within society...

March 2017

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before....

February 2017

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers...

January 2017

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not...

December 2016 | Connect

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t work...

November 2016

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work,...

October 2016 | Connect
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