Insights2020

Insights2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. Read more

December 2016

Brand opportunities aren’t what they used to be

In this article we explore the changing art of building brand memories and how it requires marketers to update both their creative approaches – and their own organisations. Read more

October 2016

Emotional intelligence through data

How brands can apply emotional intelligence to enable sophisticated understanding of the unique relationships and experiences people have with brands Read more

September 2016

Marketing in the Social-Mobile world

In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more

September 2016 | Digital

Winning the second wave: the key to online video success

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read more

July 2016 | Digital

How FMCG brands will win in grocery’s eCommerce boom

Grocery shopping is the next big eCommerce growth story – but do brands have the right strategy to compete online? Read more

June 2016 | FMCG

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016 | Digital

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

May 2016 | Brand & Communication
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Latest news & insights

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work,...

October 2016

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the...

September 2016

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned...

September 2016 | Digital

Winning the second wave: the key to online video success What pushes an online video campaign past the tipping point? What separates those with genuine momentum, sustained influence and real return on investment from those that generate a...

July 2016 | Digital

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s...

July 2016 | Shopper