Attention seekers: Is communications overload alienating people?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read more

December 2017 | Intelligence Applied

Suspicious minds: lessons for brands in a post-truth age

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Full article

November 2017 | Connected Life

Fake news reinforces trust in mainstream news brands

Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news.” The results of Kantar’s global ‘Trust in News” study has found that those efforts have failed to have their desired impact ... Read more

November 2017 | Intelligence Applied

The trust divide for brands online

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across... Full article

October 2017 | Intelligence Applied

Is your auto brand future-fit? Check five vital signs to find out.

It’s a historic tipping point for the automotive industry. A time of innovative revolution and mobility enlightenment. Experts reckon that in the next ten years, we’ll see greater advances than in the past hundred. Developments in connectivity,... Read more

October 2017 | Intelligence Applied
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Latest news & insights

Published: 04/12/2017 We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension:...

December 2017

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling...

November 2017 | Connected Life

Print and broadcast media have held up to attacks from politicians. Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study...

November 2017 | Connected Life

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across...

October 2017 | Connected Life

What are the five vital areas where brands need to be strong to survive or thrive in the decade ahead? It’s a historic tipping point for the automotive industry. A time of innovative revolution and mobility enlightenment. Experts reckon...

October 2017 | Automotive