How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

May 2016 | Brand & Communication

Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past. Read more

December 2015 | Brand tracking

Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them Read more

June 2015 | Connected Life, Digital

Marketing that connects – a guide for brands

In a world where digital has created endless new marketing possibilities, we outline how to plan, activate and optimise marketing strategy in today’s disrupted world. Read more

October 2015 | Connected Life

The Ideal Man: The challenge of national cultures for global brands

How do different cultures frame their Ideal Man and what are the implications for brand strategies? Read full article

June 2015 | Cultural insight
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Latest news & insights

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions...

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. A...

Virtual reality is the next big thing in digital, with virtual environments spreading beyond the gaming and entertainment worlds and hitting the mainstream in the form of Oculus Rift, HTC Vive and Sony Playstation VR. These products have...

March 2016 | Automotive

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few...

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of...

January 2016 | Digital