Gender intelligent design

Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them Read more

March 2017

Ad enhancement, not interruption: capturing the moment

Bold content, targeted with razor sharp precision that elicits the right emotional reaction in the moment is the key to creating the results your brand wants Read more

February 2017

How to win the right friends – and influence the right people

Younger audiences are choosing very different sources of inspiration and influence – and marketing strategies need to respond Read more

November 2016

To win in eCommerce, brands need to learn local accents

In order for brands to grow their share of eCommerce in any given region or country, marketers must understand the nuances of the particular part of the local market they are dealing with Read the full article

December 2016

Insights2020

Insights2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. Read more

December 2016

Brand opportunities aren’t what they used to be

In this article we explore the changing art of building brand memories and how it requires marketers to update both their creative approaches – and their own organisations. Read more

October 2016

Emotional intelligence through data

How brands can apply emotional intelligence to enable sophisticated understanding of the unique relationships and experiences people have with brands Read more

September 2016

Marketing in the Social-Mobile world

In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more

September 2016 | Digital

Winning the second wave: the key to online video success

It's not just top-tier influencers marketers need to target. Second wave influencers hold the key to sustained engagement Read more

July 2016 | Digital

How FMCG brands will win in grocery’s eCommerce boom

Grocery shopping is the next big eCommerce growth story – but do brands have the right strategy to compete online? Read more

June 2016 | FMCG

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

May 2016 | Digital

How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more

May 2016 | Brand & Communication
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Latest news & insights

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences. Femininity: its definition, role and perceived value within...

March 2017

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before....

February 2017

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers...

January 2017

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not...

December 2016 | Connect

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t...

November 2016