Kantar today welcomed the news from Greenbook, the industry commentator, that research professionals across the world have identified Kantar as the most innovative research and insights company. The GRIT50 report, published today, surveyed almost 4,000 research professionals from every major industry across the world. Research leaders identified the development of new methodologies and tools, creativity and the use of technology as key differentiators in innovation.
With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.
To achieve game-changing innovation, incremental growth potential must be identified early: David Soulsby in Admap.
Tuesday, January 29, 2013 - 10:00 AM PT (1:00 PM ET)
Direct banks, those branchless competitors some try hard to ignore, are winning. They are growing share at an impressive rate, while traditional brick-and-mortar banks – large, small, and in-between – struggle for organic growth. It’s not just savings accounts and CDs. Increasingly, direct banks own the coveted “primary bank” relationship.