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Gender balanced brands drive far greater brand value. Still, only one in three brands achieve this balance in Belgium

Thu, 03/07/2019
New AdReaction study helps brands understand the importance of getting gender right. How can gender progressive advertising help grow your brand?
Gender is a sensitive topic - one that society is currently renegotiating across social, cultural, political and commercial spheres.But beyond the industry PR headlines and some award winning campaigns, how does a typical brand manager, media manager or advertising creative actually go about making gender progress?
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Kantar named 'most innovative' by Research Industry Commentator Greenbook

Tue, 08/14/2018
Kantar today welcomed the news from Greenbook, the industry commentator, that research professionals across the world have identified Kantar as the most innovative research and insights company.

Kantar today welcomed the news from Greenbook, the industry commentator, that research professionals across the world have identified Kantar as the most innovative research and insights company. The GRIT50 report, published today, surveyed almost 4,000 research professionals from every major industry across the world. Research leaders identified the development of new methodologies and tools, creativity and the use of technology as key differentiators in innovation.

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TNS Intelligence Applied Newsletter - April

Thu, 04/25/2013
The latest edition of our Intelligence Applied newsletter.

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With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.

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Top 10 Small Business Trends for 2013

Fri, 02/22/2013
With technology evolving faster than ever, few companies have remained untouched by the range of innovation...

For Additional Information please contact:
Bobbie Martin
bobbie.martin@tnsglobal.com
(512) 258-2143

With technology evolving faster than ever, few companies have remained untouched by the range of innovation that is changing the way they function and conduct business.

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What’s holding Electric Vehicles back? Rémy Pothet, Global Head of TNS’ Automotive Practice

Tue, 12/18/2012
At the peak of the global economic and automotive industry crisis, when new car registrations in mature markets slumped...

At the peak of the global economic and automotive industry crisis, when new car registrations in mature markets slumped, Electric Vehicles (EV), alongside plug-in hybrids, were hailed the miraculous solution which could fundamentally change and therefore save the global automotive industry.

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Direct Banks and the future of consumer banking

Thu, 12/13/2012
Direct banks, those branchless competitors some try hard to ignore, are winning.

Direct banks, those branchless competitors some try hard to ignore, are winning. They are growing share at an impressive rate, while traditional brick-and-mortar banks – large, small, and in-between – struggle for organic growth. It’s not just savings accounts and CDs. Increasingly, direct banks own the coveted “primary bank” relationship.

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