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Gender balanced brands drive far greater brand value. Still, only one in three brands achieve this balance in Belgium

Thu, 03/07/2019
New AdReaction study helps brands understand the importance of getting gender right. How can gender progressive advertising help grow your brand?
Gender is a sensitive topic - one that society is currently renegotiating across social, cultural, political and commercial spheres.But beyond the industry PR headlines and some award winning campaigns, how does a typical brand manager, media manager or advertising creative actually go about making gender progress?
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TNS and Touchpoint Dashboard announce partnership to deliver enhanced customer journey mapping capabilities

Wed, 07/03/2013
Customer journey mapping is a key element of TNS’s integrated customer-focused research and consultancy approach.

For more information on TNS’s customer experience offer, please contact enquiries@tnsglobal.com

TNS has entered into a worldwide partnership with Touchpoint Dashboard, LLC, the leading provider of customer experience management software.

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TNS Intelligence Applied Newsletter - June

Thu, 06/27/2013
The latest edition of our Intelligence Applied newsletter.

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Cognitive psychology and behavioural economics confirm what good researchers have always known: that human needs and motivations do not emerge or thrive in a vacuum, and how they come alive as consumer behaviour is complicated.

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Rebecca Wynberg, CEO TNS Qualitative, receives an MRS Fellowship

Thu, 06/27/2013
As MRS Fellow, Rebecca joins leading industry figures including TNS employees Tony Cowling (life President)...

For more information:
Zoë Lawrence
+44 7414 473 073
zoe.lawrence@tnsglobal.com

26 June, 2013; London - Rebecca Wynberg has been awarded a fellowship from the Market Research Society (MRS), the world’s largest research association, in recognition of her significant contribution to the development and understanding of qualitative research and her participation in various training courses and conferences.

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TNS Intelligence Applied Newsletter - April

Thu, 04/25/2013
The latest edition of our Intelligence Applied newsletter.

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With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.

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What’s holding Electric Vehicles back? Rémy Pothet, Global Head of TNS’ Automotive Practice

Tue, 12/18/2012
At the peak of the global economic and automotive industry crisis, when new car registrations in mature markets slumped...

At the peak of the global economic and automotive industry crisis, when new car registrations in mature markets slumped, Electric Vehicles (EV), alongside plug-in hybrids, were hailed the miraculous solution which could fundamentally change and therefore save the global automotive industry.

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