The fastest way to understand your brand

BMM

 

The Kantar TNS Brand Media Monitor 2016-2018 is the 8th edition of this unique multi brand, multi touchpoint and multi target research (first edition in 2000). It is a benchmark for the marketing and media world in Belgium.

The main goal is to provide the market with qualitative insights about people, brands and media and the interaction between them.

The new BMM covers approximately 1000 brands in 100 different product categories and hundreds of touchpoints, both mass media and below-the-line. It includes insights into consumer use of new devices and platforms (video, search, apps, ad blockers) following them in all phases of the customer journey.

Brand Media Monitor VIII - presentation

 

Commercial Strategy

How many clients and potential clients does my brand have ?
How do they behave ?

Media Strategy

Through which media,channels, devices and touchpoints can I reach my clients and my propects ?

Creative Strategy

Who are my clients and prospects ?
What drives and moves them ?

The BMM starts where the CIM surveys end

A long term project : bi-annual, stability and innovation.
Member survey of the international TGI network (Kantar).

Richer descriptions of people

(›‹ CIM : merely socio-demographics)
Integration of internationally validated research tools : Semiometrie, Connected Life, TGI attitudes, … that offer exclusivity and insight.
relevant segmentations of 1000+ brands (›‹ no brands in CIM TGM).

A 360° and 3D approach of media and touchpoints

(›‹ still no ‘roof’ above tactical surveys CIM)
A unisource combination of people, brands and media.
A solid data collection method : single source (two waves) , self-administered online questionnaire, large representative sample (n=4800+).

A differentiated offer for all industry parties

media owners, sales houses, media agencies, advertisers, agencies, researchers, …