The fastest way to understand your brand
The TNS Brand Media Monitor 2016-2018 is the 8th edition of this unique multi brand, multi touchpoint and multi target research (first edition in 2000). It is a benchmark for the marketing and media world in Belgium.
The main goal is to provide the market with qualitative insights about people, brands and media and the interaction between them.
The new BMM covers approximately 1000 brands in 100 different product categories and hundreds of touchpoints, both mass media and below-the-line. It includes insights into consumer use of new devices and platforms (video, search, apps, ad blockers) following them in all phases of the customer journey.