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What we do

What we do

Our global reach

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Intelligence applied

Driving growth from shopper insights

How do you bridge the gap between brand and shopper marketing?

Opinion Leader - A manifesto for qualitative research

Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

In Focus - Integrated attention planning

Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective.


Find out more about our partnership with UNICEF

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We develop precise plans that identify growth opportunities