How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world?Read more
Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across ...Full article
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news.” The results of Kantar’s global ‘Trust in News” study has found that those efforts have failed to have their desired impact.Read more
It’s a historic tipping point for the automotive industry. A time of innovative revolution and mobility enlightenment. Experts reckon that in the next ten years, we’ll see greater advances than in the past hundred. Developments in connectivity, ...Read more
Who is the most popular politician? Excellent results for Groen/Ecolo. Kantar TNS conducted a political poll for VRT/De Standaard/RTBF/La Libre. All results in our detailed reports for Bruxelles, Wallonie and Flanders.Download the detailed reports for Flanders, Bruxelles, Wallonie
How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience?
he best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success?
In this article we look at what brands need to do to thrive in this new customer-centric world of travel.
As people’s snacking behavior changes, new opportunities arise for snack food brands to update and innovate around key moments.
In a world that’s truly on-demand, where people live in the moment, insurance brands must adapt to stay relevant.