Who we are

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What we do

What we do

Our global reach

We are where you are

Intelligence applied

Opinion Leader - Happy shoppers spend more

If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.

Opinion Leader - A manifesto for qualitative research

Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

In Focus - Integrated attention planning

Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective.


Our partnerships

Find out more about our partnership with UNICEF

Work for us

Join a winning team. View our latest vacancies

What we stand for

We develop precise plans that identify growth opportunities