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Intelligence applied

Opinion Leader - Happy shoppers spend more

If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.

Opinion Leader - A manifesto for qualitative research

Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

In Focus - Integrated attention planning

Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective.

Find out more about our partnership with UNICEF

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We develop precise plans that identify growth opportunities