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Opinion Leader - Happy shoppers spend more
If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.
Opinion Leader - A manifesto for qualitative research
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.
In Focus - Integrated attention planning
Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective.