How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience?
he best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success?
In this article we look at what brands need to do to thrive in this new customer-centric world of travel.
As people’s snacking behavior changes, new opportunities arise for snack food brands to update and innovate around key moments.
In a world that’s truly on-demand, where people live in the moment, insurance brands must adapt to stay relevant.
Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition.
Although adoption of digital payments has been driven by younger generations, it is the older consumers, with buying power and savings who present the greatest opportunity for banks to capitilise on.
Discover how connectivity is reshaping the behaviour of 70,000 people across 57 countries.
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The Kantar TNS Brand Media Monitor 2016-2018 is the 8th edition of this unique multi brand, multi touchpoint and multi target research (first edition in 2000). It is a benchmark for the marketing and media world in Belgium.