In a world that’s truly on-demand, where people live in the moment, insurance brands must adapt to stay relevant.
How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?
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As people’s snacking behavior changes, new opportunities arise for snack food brands to update and innovate around key moments.
In this article we look at what brands need to do to thrive in this new customer-centric world of travel.
Who is the most popular politician? Excellent results for Groen. De Wever surprised by results N-VA.
Kantar TNS conducted a political poll for VRT and De Standaard.
All results in our detailed report.
Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them.
Bold content, targeted with razor sharp precision that elicits the right emotional reaction in the moment is the key to creating the results your brand wants.
As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience.
Discover how connectivity is reshaping the behaviour of 70,000 people across 57 countries.
Find out more
The TNS Brand Media Monitor 2016-2018 is the 8th edition of this unique multi brand, multi touchpoint and multi target research (first edition in 2000). It is a benchmark for the marketing and media world in Belgium.
Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition.